MobMov: the mobile movie guerilla drive-in and street marketing

MobMov: the mobile movie guerilla drive-in and street marketing: "Definition of a Mobile Movie A 'mobile movie' or mobmov for short, is quite simply a drive-in that drives-in. Participating in a mobmov is very similar to attending a drive-in from the days of old, except now the projector is located inside and powered by a car, and the audio is piped in stereo over the FM band to the attendees' cars. As a mobmov driver, you assemble the kit, decide on the movies, and announce your showings to friends and the community at large. Then everyone assembles in a dark place with a big wall, and you watch a movie. It's a new technological twist to a nostalgic idea."